He is a true entrepreneur that has seen it all and done it all over the years. The great thing about it is that Tom Rollins knows how to market products, services and ideas to get them out there to maximize your sales potential. As an entrepreneur, one of the toughest things you have to learn is how to market products, services and ideas. It is a never ending learning curve. However, the key to dramatically increased business success has long been hiding in plain site for quite some time.
Tom has used many of the proven methods outlined in The Franchise Code by Chuck Goetschel as a guide for his own success. The key to getting people to want what you have to offer isn’t hard at all, it’s just hard to do it on a consistent basis. Tom has mastered this art of creating a character’s background to draw people into loving his work. The Franchise Code by Chuck Goetschel is a unique combination of fiction and nonfiction writing that provides insights into successful leaders and how they created their incredible success and how you can create yours. If you are in the business industry or planning to be, this is a must read for your .
The third secret to improving business performance is through the lens of famous entrepreneur Tom Rollins. Rollins has used a unique and powerful marketing style called “authority” to take his companies from paycheck to paycheck. This is a story of three entrepreneurs that experienced this same journey. In his new book, The Franchise Code, Tom Rollins reveals these same three secrets.
One powerful way Tom Rollins has utilized to build a successful company is by using “authority” to get his message across. For example, if he was presenting a new system for a simple process of starting a family business, Tom would present the system as the CEO of the company, which would truly be him. His real name is Chuck Goetschel, but this new formula of coming off as the CEO will make people believe him to be so, thus building trust.
Another powerful way Tom Rollins has used the lens of “authority” is by writing this new franchise code. The book contains real-life stories of Tom’s life, helping the reader to see what is really happening under the false identity of the CEO. Also, there is a strong story behind each of the system’s Tom Rollins created. You learn the principles and the mindset of each of the systems represents. This is proven by the fact that many of the top earners are copywriters for the franchises they create.
The last secret for Tom Rollins’ new no formula is his use of “consistency.” The secret to being an effective CEO is consistency. Consistency means having a plan and sticking with that plan. Tom simply wrote his first book while he was in college and followed this plan for two decades before creating his own business. Tom has created an entire fictional character based on the real life CEO, consistency, and determination.
The best part of the book for me is that Tom goes Thomas Rollins into great detail about all the characters he created. He talks about how he met his wife, how his journey from an average college student to a CEO engineer has affected the lives of his family, and even touches on the lives of his children. Also, there is an entire chapter on how he sold his first idea for a business in six days. This is important because it shows how quickly the new formula can be implemented. Also, the six-day period was inspired by a plane crash Tom was on.
This is a must have book for anyone who is looking to duplicate the successes Tom Rollins has had in his adult education business. The secret to being an effective CEO is to understand your customers, to listen to them, to understand what makes them tick, and to use the knowledge of your customers to your advantage. The book “CEOs” by Tom Rollins really shows how these successful business people might apply their knowledge to a business, and it shows Tom Rollins how they might follow their formula